Gojaming Juru'a Renyhẽha Yva Ykuhágui by Qichao An

Gojaming Juru'a Renyhẽha Yva Ykuhágui by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2023

Gojaming Juru'a Renyhẽha Yva Ykuhágui

by Qichao An

Client: Mornice Brand Design

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #144508

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Colors

The Design

About Gojaming Juru'a Renyhẽha Yva Ykuhágui

Gojaming ha'e peteĩ embalahe jeporavopyrã yva ykue ojeikohague ramoite hi'aógui. Pe embalahe ojejapo peteĩ PET vosa etiketa oñemoĩva rehe, ipeteĩva 70 mm ipe, 35 mm ipype ha 200 mm iyvateha. Gojaming rehegua ta'ãnga ojepysóva ojeporu opa ambue mba'e techapyrãramo opaite embalahe rehe, omoĩ peteĩ marca rehegua ojoja'ỹva. Oĩ mbohapy sa'y arandu, ha peteĩteĩ oguereko peteĩ sa'y iñambuéva ojojáva pe yva ndive. Umi sa'y ha yva ra'ãnga omoirũ consumidor-pe oikuaa pya'e mba'eichagua sa'y oĩ.

The Recognition

About the A' Design Award Fiero

Gojaming Juru'a Renyhẽha Yva Ykuhágui ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Gojaming Juru'a Renyhẽha Yva Ykuhágui ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Gojaming Juru'a Renyhẽha Yva Ykuhágui oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.