Brónse Ta'ãnga · 2023
It Is In Your Genes Identidad Dinámica
by Bianka Foldi and Robert Valoczi
- A' Design Award Brónse 2023 in Ta'ãnga
- CLIENT: Genecontact
- Estimated Number of Design Views: 11,743
- Verification code A105EE3C4A · Verify this award
Colors
About It Is In Your Genes Identidad Dinámica
Ko marca identidad ojejapo peteĩ servicio genotipificación-pe g̃uarã, upépe ikatu ojehechakuaa predisposición umi mba'asy genético ikatúva oiko. ADN ojejapoguáicha, pe diseño rape avei oñemopyenda peteĩ sistema código rehe, ha'éva umi código Morse oñembosako'i especialmente ohechauka hag̃ua tai alfabeto-pegua. Oimeraẽ ñe'ẽ ikatu ojehechauka péicha, ombohasávo peteĩ logo estático peteĩ identidad dinámica-pe. Pe logo, ha'éva Cliente réra ojehaíva umi código rupive, oguereko ADN estructura helicoidal doble forma. Péicha Cliente mba'apo ojehechakuaa conceptual ha visualmente pe identidad-pe.
About the A' Design Award Brónse
It Is In Your Genes Identidad Dinámica ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ It Is In Your Genes Identidad Dinámica ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. It Is In Your Genes Identidad Dinámica ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
