Brónse Mba'eñongatuha · 2023
Qinshihuang Cpa Jopívo Cerveza Rekáva
by China Resources Snow Breweries Ltd.
- A' Design Award Brónse 2023 in Mba'eñongatuha
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 16,255
- Verification code 75A20BE0C5 · Verify this award
Colors
About Qinshihuang Cpa Jopívo Cerveza Rekáva
Qinshihuang CPA ha'e peteĩ jopívo diseño peteĩ cerveza artesanal China Pale Ale kategóriape guarã. Pe limeta rape ha pe ajúra ojeporu elemento típico Qin dinastía-gua, ha pe forma omomandu'a peteĩ jade karameguáme yvyku'i rendaguáicha, oguerekóva rupi kuatiajoja arai reheguáva Qin ha Han tiémpo guive. Peteĩ bandera pe ajúra jerekuévo ohechauka ko producto ha'eha pe primero China Pale Ale estílo-pe. Peteĩ letra central sello script-gua, pe fuente unificada Qin dinastía-gua, ome'ẽ peteĩ ojechauka tradicional ha clásico. Pe diseño ojejapo peteĩ limeta vidro 315 ml-gua ha peteĩ lata aluminio 550 ml-gua ramo.
About the A' Design Award Brónse
Qinshihuang Cpa Jopívo Cerveza Rekáva ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Qinshihuang Cpa Jopívo Cerveza Rekáva ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Qinshihuang Cpa Jopívo Cerveza Rekáva ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
- Dimensions & Packaging
- 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm - Tags
- CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
- Production Technology
- aluminium can, glass bottle
- Design Challenge
- The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
- Research
- IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
- Inspiration
- Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
- Project Duration
- This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
- Operation Flow
- The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
