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Valley Daja Center Sales Ñevende Renda Interior Diseño by The Design Code Co.,Ltd

Valley Daja Center Sales Ñevende Renda Interior Diseño by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ogapype Jejapo Competition Category.


PlátaOgapype· 2023

Valley Daja Center Sales Ñevende Renda Interior Diseño

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award Pláta Winner in Ogapype Category

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The Design

About Valley Daja Center Sales Ñevende Renda Interior Diseño

Valley Dajia Center Sales ha'e peteĩ ñevende renda ryepy diseño oĩva Wuhan, China-pe, ojepysóva 1622,7 metro cuadrado-pe. Pe diseño oñemoheñói tesape rape rupive ha ombojoaju forma geométrica ndahasýiva línea po'i porã ndive. Pe primer piso ohechauka pe jeikoha renda tuichavéva, peteĩ vy'aha bar ha pytu'uha renda kuéra ndive. Pe segundo piso-pe oĩ peteĩ sandbox renda, peteĩ ñemongeta renda, peteĩ y bar, peteĩ techaukaha renda ha peteĩ tembiapo renda. Umi materiál apytépe oĩ aleación plancha oguerekóva ijehegui peteĩ terminación especial, yvyra hũ, terrazzo hũ, metal ojehe'aipyréva, ha microcemento hũngy ha sakãvéva. Pe ryepy ombojoaju ñemuha, arandu ha arte oñondive.

The Recognition

About the A' Design Award Pláta

Valley Daja Center Sales Ñevende Renda Interior Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Valley Daja Center Sales Ñevende Renda Interior Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Valley Daja Center Sales Ñevende Renda Interior Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging
The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags
Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology
This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge
Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research
Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration
The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration
The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow
As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members
Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu

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