Pláta Mba'eñongatuha · 2023
Luckin 2.0 Kafe Drip Ryru
by Tiger Pan
- A' Design Award Pláta 2023 in Mba'eñongatuha
- CLIENT: Lucky Coffee Technology (China) Co., Ltd.
- Estimated Number of Design Views: 42,685
- Verification code 136794C7DF · Verify this award
Colors
About Luckin 2.0 Kafe Drip Ryru
Luckin 2.0 ha'e peteĩ kafe drip ryru aty ojejapóva po kafe juehegua peguarã. Peteĩteĩva karameguã oguereko ta'anga ohechaukáva mamóguipa ou hi'a, umíva apytépe África ha Yunnan, China retãmegua. Ojehai umi ka'avo ha mymba upepeguáva ohechauka hağua peteĩ tenda naturál rehegua. Po sa'y sakã ojoavýva omboja'o umi kafe juehegua ha oipytyvõ karameguãkuéra ojehecha porãve hağua estante ári. Iñemohenda ndahasýi ha isãso, oguerekóva marandu potĩ pe producto rehegua umi ñe'ẽ puku rangue. Umi karameguã ojejapo irundy sa'y impresión reheve, estampado aku hũ matte ha peteĩ etiqueta plata matte reheve.
About the A' Design Award Pláta
Luckin 2.0 Kafe Drip Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Luckin 2.0 Kafe Drip Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Luckin 2.0 Kafe Drip Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Image Credits
- Tiger Pan
