Pattern Kuatiajokuaa Momorãrã by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2023

Pattern Kuatiajokuaa Momorãrã

by Gao He

Client: Creative Design Studio of Anshan Normal University

A' Design Award Fiero Winner in Ta'ãnga Category

9,306
Verified Award Winner
Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Kuatiajokuaa Momorãrã

Pattern ha'e peteĩ kuatiajokuaa momorãrã ojejapóva umi tradisiónal chino-gua'u ra'ãnguekuéra rehe. Ta'ãnga oñemomba'apóva tata, pira ha guyra pytũ ra'ãngue reheve oñembojoaju ombopyahu hag̃ua peteĩ dragón akã. Ko dragón ra'ãngue oñemoĩjey vertical ha horizontal-pe umi cuadrado rupive, upéicha ojejapo peteĩ ra'ãnga sa'ykue ojoapytépe. Ko kuatia ojejapo irundy sa'y moĩmbyre reheve peteĩ kuatia iporãva ha imbaretévape. Ko diseño oñemoĩ avei umi productos ryrupe, marandu ñemyasãi kuatiakuéra ha caja diseño-pe. Ojeheka umi tradisión china rekove ha ko'ãgagua diseño oñembojoajukuévo.

The Recognition

About the A' Design Award Fiero

Pattern Kuatiajokuaa Momorãrã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Pattern Kuatiajokuaa Momorãrã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Pattern Kuatiajokuaa Momorãrã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.