Animate Ñembohasa by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2023

Animate Ñembohasa

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Colors

The Design

About Animate Ñembohasa

Animate ojejapo ombohovái hag̃ua mbarakaja rembiporiahuverã ha oguerohorýva ojeheka mba'e pyahu, upéva ojehechauka marca ñembohasápe. Pe ñembohasa sa'yju mĩ poravopyre (tipo macaron) ndaha'éi sa'y hendaitévante añónte, pe tetepy avei ojejapo mba'e tekoypykuégui oipytyvõva mbarakaja resãi ha tekoveko porãme. Ojepurúgui ta'ãnga sa'yju mbarete ha hesakãiterei ojapo Animate ñembohasa ijojaha'ỹva, oñemomichĩva ambue mbarakaja rembi'u oguerekóva jepi mbarakaja ra'ãnga. Ikatu ndahasýi oikuaa umi ojoguáva mba'épa fórmula oikoporãvéva imbarakajávape g̃uarã ha avei umi tekotevẽ oñemboheko porãva imbarakaja rehe g̃uarã.

The Recognition

About the A' Design Award Fiero

Animate Ñembohasa ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Animate Ñembohasa ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Animate Ñembohasa oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy