Douyin Aplicación Escritorio-pe g̃uarã Douyin Experience Design Center omba'apóva

Douyin Aplicación Escritorio-pe g̃uarã Douyin Experience Design Center omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Pláta pegua Jehechaukaha Jejapo Ñeha'ã Categoría-pe.

PlátaJehechaukaha· 2023

Douyin Aplicación Escritorio-pe g̃uarã

Douyin Experience Design Center -gua

Mba'eporuhára: Douyin Group

A' Design Award Pláta Rembiporuarã Jehechaukaha Categoría-pe

60,142

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #149651 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Douyin Aplicación Escritorio-pe g̃uarã Rehegua

Douyin PC ha'e peteĩ aplicación escritorio-pe g̃uarã ha interfaz web ojehecha hag̃ua video contenido computadora personal-pe. Douyin PC ojejapo pantalla guasúpe ojehecha hag̃ua ógape, vy'arã ha ñembopytu'u aja. Navegación asúpe gua ome'ẽ canal oñemboguapýva, ha kuatiarogue ojerekomendáva ojepe'a voi. Umi oiporúva ikatu ombojere video oiporúvo mouse ha oiporu tecla mbykyva ohechakuaa hag̃ua "gusta" ha oñongatu hag̃ua contenido. Avei oñepytyvõ ñemuha video oñemboguata aja ha jopói me'ẽ transmisión vivo aja. Layout ojehekomboja MacOS ha Windows pantalla tuichakue rehe.

Jeguerohory

A' Design Award Pláta Rehegua

Douyin Aplicación Escritorio-pe g̃uarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Douyin Aplicación Escritorio-pe g̃uarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Douyin Aplicación Escritorio-pe g̃uarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Tuichakue ha Ñemyenyhẽ: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Ñe'ẽ Rape: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Ñeapopy Tecnología: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Diseño Jepy'apy: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Ñesẽheka: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiración: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Proyecto Ára Tuichakue: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Mba'apo Rape: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Aty Rembiguái: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Ta'ãnga Mba'eñemoneĩ: Pictures and videos are from the free resource website： http://pixabay.com/zh/