Lay's x Stranger Things Tembi'u Mba'epuru by PepsiCo Design and Innovation

Lay's x Stranger Things Tembi'u Mba'epuru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mbovymi Oĩva Jejapo Competition Category.

BrónseMbovymi Oĩva· 2023

Lay's x Stranger Things Tembi'u Mba'epuru

by PepsiCo Design and Innovation

A' Design Award Brónse Winner in Mbovymi Oĩva Category

42,666

Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Tembi'u Mba'epuru

Lay's x Stranger Things ha'e peteĩ tembi'u mba'epuru ojejapo hague hi'ambue'ỹva peteĩ papa chip rehegua. Pe paquete oiporu peteĩ back-ground hũ ha apuka'i pytã oñemombáva Lay's logo gui osẽva, oĩháicha pe amarillo overapa. Peteĩ mymba pe serie-gui ojehechauka ijuru ijurujáva, ha kuã'i haimbekue ojoguáva oñeperõva pe paquete. Stranger Things logo oĩ he'ãha yvýpe, oñemoĩ pe show temaicha. Peteĩ ky'ỹi ratãva tata reheve ha peteĩ chip ohechauka pe sabor Flamin' Hot. Pe paquete oñemovende'akue algúno tienda-pe Tailandia-pe.

The Recognition

About the A' Design Award Brónse

Lay's x Stranger Things Tembi'u Mba'epuru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lay's x Stranger Things Tembi'u Mba'epuru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lay's x Stranger Things Tembi'u Mba'epuru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release