Pepsi Black x Digital Shanghai FW Y'uhéi Ryru by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Y'uhéi Ryru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mbovymi Oĩva Jejapo Competition Category.

FieroMbovymi Oĩva· 2023

Pepsi Black x Digital Shanghai FW Y'uhéi Ryru

by PepsiCo Design and Innovation

A' Design Award Fiero Winner in Mbovymi Oĩva Category

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Verified Award Winner

Verify Award Status for #149741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Y'uhéi Ryru

Pepsi Black x Digital Shanghai FW ha'e peteĩ y'uhéi ryru mbovymante ojejapóva Shanghai Fashion Week g̃uarã. Pe ryru ohechauka pe aty temimoĩngue Originate New Nature (Oñepyrũ Pyahu Teko Rehegua). Peteĩ apeka sa'yhũ jehecha reko oñemoĩ Pepsi logo jerére, ha pe ta'ãnga oñemyasãi peteĩ tape rupive ohechauka hağua ára ha tenda ojepysoveha. Umi apeka ojejoko haguéicha sa'yju-pytã ha hovyũ oñemoĩ hũ pyendare, ojejapo hağua peteĩ ta'ãnga ipy'aguasúva ha heta jepysóva. Umi ta'ãnga oñemyasãiva oñondivepa ojapo peteĩ efecto digital glitch, ohechaukáva mokõi mba'e ojoajúva: pe virtual ha pe añetegua.

The Recognition

About the A' Design Award Fiero

Pepsi Black x Digital Shanghai FW Y'uhéi Ryru ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Pepsi Black x Digital Shanghai FW Y'uhéi Ryru ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Pepsi Black x Digital Shanghai FW Y'uhéi Ryru oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release