Rockstar Spotlight Studios Estudio Ñembohyapu Oikóva Oimeraẽ Hendápe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Ñemomarandu Jejapo Competition Category.
PlátaÑemomarandu· 2023
Rockstar Spotlight Studios Estudio Ñembohyapu Oikóva Oimeraẽ Hendápe
by PepsiCo Design and Innovation
A' Design Award Pláta Winner in Ñemomarandu Category
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The Design
About Rockstar Spotlight Studios Estudio Ñembohyapu Oikóva Oimeraẽ Hendápe
Rockstar Spotlight Studios ha'e peteĩ estudio ñembohyapurã oikóva oimeraẽ hendápe, ojejapo va'ekue peteĩ marca ñeñandukarã umi ohóvape ha oikóvape g̃uarã Venice Beach, California-pe. Pe instalación oguereko pe Unplugged Mood Booth ha oñemoherakuã va'ekue oikuaauka hag̃ua opavavépe umi Rockstar Unplugged tembi'u he pyahu. Pe estudio ome'ẽ umi artista okakuaáva, gamer-kuéra ha ambue apoharakuérape peteĩ tenda ombohyapu, omoherakuã hemiandu ha ojuhu hag̃ua inspiración. Pe Rockstar marca rechaukaha oñemoambue peteĩ interior tres dimensión-pe, umi marca rechauka, sa'y ha ñemohu'ã oñemoĩvo umi panel espuma acústica, mba'e'oka, ao ñembo'ape ha logo panel extruido rehe.
The Recognition
About the A' Design Award Pláta
Rockstar Spotlight Studios Estudio Ñembohyapu Oikóva Oimeraẽ Hendápe ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Rockstar Spotlight Studios Estudio Ñembohyapu Oikóva Oimeraẽ Hendápe ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Rockstar Spotlight Studios Estudio Ñembohyapu Oikóva Oimeraẽ Hendápe ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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