Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2023

Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty

Lay's More Belgian Really Impossible ha'e peteĩ ryru ñemboty jehechaukapy'ỹva (edición limitada) papa chips-pe g̃uarã oñevendéva Bélgica-pe. Ko ryru ohechauka mokõi tembi'u he'ẽ pyahu upepegua ojejapo va'ekue Brussels Ketjep ndive. Umi jogúaha belga-kuéra oñehenói omoguahẽ hag̃ua ta'anga apopyrã imbaretéva upepegua rekópe, ha umi mokõi apopyrã ojeporavovéva ojehechauka ha oñemombe'u hérakuéra umi ryrúpe. Ko tembiaporã ombohovái peteĩ mercado tembi'u'i reheguápe, oĩháme marca upepegua ome'ẽva tembi'u he'ẽ ha ñe'ẽ oikóva hese. Ko apopyrã oipota ojoko umi ojoguáva Lay's marca ha ombojáve umi jogúaha pyahu.

The Recognition

About the A' Design Award Pláta

Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lay's More Belgian Really Impossible Tembi'u Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release