Ranger Identidad Visual by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2023

Ranger Identidad Visual

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Fiero Winner in Ta'ãnga Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Identidad Visual

Ranger ha'e peteĩ identidad visual ojejapo vaekue peteĩ hotel oservi vaerã umi mitãrusu oguatáva rehe. Ko identidad ombojoja opa ohoja itujaha peteĩ "ranger" ndive, peteĩ mba'e ojekuaáva umi ñe'ẽ fantasía rehegua guive. Peteĩ ranger ãva ojeporu tekotevẽ creativa ramo, ha upégui osẽ heta símbolo ranger rembiporu rehegua. Ko'ã símbolo ojeporu opa mba'e oficina ha hotel pegua rehe, tamaño estándar reheve, ha avei ojeporu umi mba'e omomarandúva ohojápe oñemomba'e hag̃ua hendive. Pe logo ojeimprimi laser foil stamping rupive, ha upévare pe superficie ohechauka peteĩ brillo oñemoambuéva ojehecha jave hendaguio hendaguio guive.

The Recognition

About the A' Design Award Fiero

Ranger Identidad Visual ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Ranger Identidad Visual ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Ranger Identidad Visual oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.