AS Women Empowerement Jopói Empresarial by Antonia Skaraki

AS Women Empowerement Jopói Empresarial by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Me'ẽha Mba'e Jejapo Competition Category.

FieroMe'ẽha Mba'e· 2024

AS Women Empowerement Jopói Empresarial

by Antonia Skaraki

Client: As

A' Design Award Fiero Winner in Me'ẽha Mba'e Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Jopói Empresarial

A|S omoheñói peteĩ jopói empresarial ára pukukue rehegua oikóva ñe'ẽmondo ha ñehenói oñemomba'apo hag̃ua, oñemokyre'ỹva tekotevẽgui ombaretévo kuñanguérape opaichagua tetãygua, tupãreko térã hendaite social rehegua. Tsikoudia Creta-pegua, peteĩ camby Grecia yma guare, henyhẽma botella ojejapohápe ombohasáva kuñanguéra iñambuéva, peteĩteĩva oguerekóva peteĩ tova ovakuéra iñambuéva tapapa ramo, estilo rupi oñemokyre'ỹva moñe'ẽrã Cicládica ymaguaregui. Omombe'u Sãso, Ñemoambue, Joja, Tekojoja, Tembo'e, Jeporavo ha Mbarete rehegua. Peteĩteĩva botella oñemohenda peteĩ káxa mohendahávape ta'anga arte rehegua ha peteĩ póster okakuaápe g̃uarã ndive.

The Recognition

About the A' Design Award Fiero

AS Women Empowerement Jopói Empresarial ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ AS Women Empowerement Jopói Empresarial ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. AS Women Empowerement Jopói Empresarial oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi