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Flatiron Tesape by Mr Smith Studio
Flatiron Tesape by Mr Smith Studio
Flatiron Tesape by Mr Smith Studio
Flatiron Tesape by Mr Smith Studio
Flatiron Tesape by Mr Smith Studio

Itaju Tatarendy · 2024

Flatiron Tesape

by Mr Smith Studio

  • A' Design Award Itaju 2024 in Tatarendy
  • CLIENT: Egle
  • Estimated Number of Design Views: 538,381
  • Verification code 8B8C108123 · Verify this award
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About Flatiron Tesape

Achille Castiglioni oikuaa diseñador ombogue vaerã, ombogue vaerã, ombogue vaerã ha opaite rire ojuhúta diseño rape ha'etéva. Bruno Munari he'i jepi mba'e oñemoñaraĩva ndahasýi, ha katu mba'e oñembojeréva hasy heta. Flatiron osẽ mokõive ko'ã referencia crasis-gui. Peteĩ tesape oñemondýi peteĩ tetegua rupive ojejapo haguãicha peteĩ chapa metálica simple pegua peteĩ doblez-pe añónte. Michĩvéva elemento reheve peteĩ producto relevancia tuichaitépe guarã, peteĩ colección tesape rehegua oguerekóva peteĩ diseño esencial ha efectivo avei.

About the A' Design Award Itaju

Flatiron Tesape ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Flatiron Tesape ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Flatiron Tesape omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Press Kit

Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging
Width 350mm x Depth 200mm x Height 1900mm
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents
Patented 2023
Image Credits
MrSmith Studio

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