Freeway Loud Ta'anga Mýi 3D Producto rehegua by Mateus Morgan

Freeway Loud Ta'anga Mýi 3D Producto rehegua by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Ta'ãngamiméva Jejapo Competition Category.

PlátaTa'ãngamiméva· 2024

Freeway Loud Ta'anga Mýi 3D Producto rehegua

by Mateus Morgan

Client: Morgan Studio

A' Design Award Pláta Winner in Ta'ãngamiméva Category

68,279
Verified Award Winner
Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud Ta'anga Mýi 3D Producto rehegua

Freeway Loud ha'e peteĩ ta'anga mýi tres dimensión-pe ojejapóva producto rehegua, peteĩ marca sapatu rehegua peguarã. Pe ta'anga mýi ohechauka peteĩ sapatu industria renda ryepýpe, umi máquina omoingove ramoguáicha pe producto. Pe sapatu ojejapo hard surface técnica rupive 3ds Max-pe, ojeporúvo ta'angamby referéncia ramo. Umi textura ojejapo vaka pire ta'angamby ha pincel digital rupive, ha umi escena ojerenderiza Vray rupive 1920 por 1080 píxel-pe. Pe ta'anga mýi ojejapo ojepuru haguã internet-pe, ha iñha'ãha ombopy'apota hemimoĩngue ta'anga añónte rupive, ndaiporíri texto omyesakãva.

The Recognition

About the A' Design Award Pláta

Freeway Loud Ta'anga Mýi 3D Producto rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Freeway Loud Ta'anga Mýi 3D Producto rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Freeway Loud Ta'anga Mýi 3D Producto rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca