Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo Ye Zhang omba'apóva

Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo Ye Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo

Ye Zhang -gua

Mba'eporuhára: Beijing Jiaotong University

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

16,572

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159119 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo Rehegua

Joyful Garden Tour ha'e peteĩ diseño de marca ojejapóva peteĩ arete Chino Año Nuevo párape, oĩva Summer Palace ha Old Summer Palace-pe, Beijing-pe. Umi mba'e apopy ijaguaréva umi jardín ha'e ojestudia ha ombosako'i porã ikatu hağuáicha ojehecha mbaretépe ha marandu simple reheve. Ko'ã icono ojoaju dragón mba'e reheve, oñemomarangatúva 2024 zodiaco chino-pe. Sa'yju ha pytã sa'yguasu oikuaauka pyahu tekove porã oguerúva pukukue historia guive. Umi poster, brochure ha carta ojehai kuatia jaspe pearl-pe, oñembopu porã ha oñemoũ pláta reheve. Ha'e katu ko marca ojepuru artesanía chino tradicional plata smalte-gua.

Jeguerohory

A' Design Award Brónse Rehegua

Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Joyful Garden Tour Diseño de Marca ha Aranduka Rembiapo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Tuichakue ha Ñemyenyhẽ: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Ñe'ẽ Rape: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Ñeapopy Tecnología: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Diseño Jepy'apy: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Ñesẽheka: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Inspiración: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Proyecto Ára Tuichakue: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Mba'apo Rape: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Patente-kuéra: This work is all original images not copyrighted.
Aty Rembiguái: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Ta'ãnga Mba'eñemoneĩ: This work is all original images not copyrighted.