Xiaoshanxiang Pig Marca Ñemoĩ Beijing Jiaotong University omba'apóva

Xiaoshanxiang Pig Marca Ñemoĩ Beijing Jiaotong University omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

Xiaoshanxiang Pig Marca Ñemoĩ

Beijing Jiaotong University -gua

Mba'eporuhára: Beijing Jiaotong University

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

14,149

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159116 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Xiaoshanxiang Pig Marca Ñemoĩ Rehegua

Xiaoshanxiang Pig ha'e peteĩ marca ñemoĩ ojejapova'ekue umi vaka'i ro'o mba'epuru Xiaoyuan Village, China peguápe g̃uarã. Pe identidad oñemboguata umi dibujo país rehegua michĩva ári ha pe tape oiporúva umi kokuépe, oĩháme umi kure opytuu'a mba'yruguepe. Oñeiporu sa'y morotĩve ha ta'ãnga vy'agua, ndaha'éi umi ta'ãnga foto so'o ojehechaukáva heta jepe umi mba'epuru embalaje-pe. Pe conjunto oguereko peteĩ caja embalaje, peteĩ cobertura jyva ojejapóva 260 gramo cartulina morotĩgui, oguerekóva screen printing ha estampado plata reheguáva, peteĩ mapa tavaguigua, kupón ha kartel. Pe tembiapo oipota omombarete pe valor umi mba'epuru agropecuario local, ha omomýi hikuái pe marandu tavagui.

Jeguerohory

A' Design Award Brónse Rehegua

Xiaoshanxiang Pig Marca Ñemoĩ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Xiaoshanxiang Pig Marca Ñemoĩ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Xiaoshanxiang Pig Marca Ñemoĩ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Tuichakue ha Ñemyenyhẽ: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Ñe'ẽ Rape: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Ñeapopy Tecnología: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Diseño Jepy'apy: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Ñesẽheka: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Inspiración: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Proyecto Ára Tuichakue: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Mba'apo Rape: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Patente-kuéra: This work is all original images not copyrighted.
Aty Rembiguái: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Ta'ãnga Mba'eñemoneĩ: This work is all original images not copyrighted.