Yihe Dim Sum Ñemohenda Rembiapo Ye Zhang omba'apóva

Yihe Dim Sum Ñemohenda Rembiapo Ye Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Yihe Dim Sum Ñemohenda Rembiapo

Ye Zhang -gua

Mba'eporuhára: Beijing Jiaotong University

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

15,702

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159111 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Yihe Dim Sum Ñemohenda Rembiapo Rehegua

Yihe Dim Sum ha'e peteĩ ñemohenda ñembokatupyry peteĩ Beijing-pegua kavure marca g̃uarã, oñevende Summer Palace-pe. Pe okape jopói oguereko 230 rupi 230 rupi 60 milímetro, ha oipuru irundy jopoi michĩve, 110 rupi 110 rupi 45 milímetro. Irundy tenda ojekuaaporãva Summer Palace-pegua ojehechauka ta'ãnga rupive, ombojoja hag̃ua umi irundy kavure ha'ẽngue. Umi ta'ãnga ombojoaju kuri China arandukueratãgua ta'ãnga puku pop art estilo ha collage elemento oñembohovaíva ta'ãnga arandukuérava guive. Pe jopói ojepuru UV moñe'ẽmbyre, kuatia interlayer, bronzedegua tetã ñe'ẽ ykepe ha die-cut mbyte, oñemombarete hag̃ua ipyahusa haguã.

Jeguerohory

A' Design Award Brónse Rehegua

Yihe Dim Sum Ñemohenda Rembiapo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yihe Dim Sum Ñemohenda Rembiapo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yihe Dim Sum Ñemohenda Rembiapo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Tuichakue ha Ñemyenyhẽ: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Ñe'ẽ Rape: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Ñeapopy Tecnología: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Diseño Jepy'apy: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Ñesẽheka: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiración: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Proyecto Ára Tuichakue: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Mba'apo Rape: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patente-kuéra: This work is all original images not copyrighted.
Aty Rembiguái: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Ta'ãnga Mba'eñemoneĩ: This work is all original images not copyrighted.