B For Good Leaders Ta'anga Rekove (Visual Identity) Misteli Creative Agency omba'apóva

B For Good Leaders Ta'anga Rekove (Visual Identity) Misteli Creative Agency omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2024

B For Good Leaders Ta'anga Rekove (Visual Identity)

Misteli Creative Agency -gua

Mba'eporuhára: Misteli Creative Agency

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

15,902

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159250 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

B For Good Leaders Ta'anga Rekove (Visual Identity) Rehegua

B For Good Leaders ha'e peteĩ ta'anga rekove umi mburuvicha empresarial ñemuhára rapicha guasu arapy tuichakue rehegua. Sa'yju, sa'y akãku ha vy'a mba'e, ha'e pe sa'y tuichavéva ojeporúva. Pe sa'yju oñemoĩ hendive heta sa'y akãkuéva ha ta'anga tembiapokuéra ohechaukáva mba'eichaitépa oĩ heta rupi umi tapicha ha tembiapo ko red pype. Peteĩ resa mbytepegua ohechauka pe red rekamby ha mba'eichaitépa ohecha arapy. Ko ta'anga rekove oñemoĩ peteĩ website-pe, kuatiañe'ẽ pyahukuérape ha redes sociales-pe, ha avei umi salón oĩva umi aty guasu (summit) g̃uarã, ojejapóva tela ojepuruve ikatúva, kartõ ikatúva ho'a yvýpe ha kuatia oñemoĩjeýva reheve.

Jeguerohory

A' Design Award Brónse Rehegua

B For Good Leaders Ta'anga Rekove (Visual Identity) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ B For Good Leaders Ta'anga Rekove (Visual Identity) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. B For Good Leaders Ta'anga Rekove (Visual Identity) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Tuichakue ha Ñemyenyhẽ: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Ñe'ẽ Rape: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Ñeapopy Tecnología: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Diseño Jepy'apy: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Ñesẽheka: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiración: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Proyecto Ára Tuichakue: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Mba'apo Rape: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.