Ave Natur Tembiporu Karamegua Jekutu Misteli Creative Agency omba'apóva

Ave Natur Tembiporu Karamegua Jekutu Misteli Creative Agency omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Ave Natur Tembiporu Karamegua Jekutu

Misteli Creative Agency -gua

Mba'eporuhára: Misteli Creative Agency

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

14,549

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #159247 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Ave Natur Tembiporu Karamegua Jekutu Rehegua

Ave Natur ha'e peteĩ jekutu ñemoha'ãnga peteĩ mba'epuru avena-gui ojejapóva, kamby rekovirã. Pe jekutu ojoguáva oguereko avena y-ry oñemoĩvarã omoinge yvytúpe, tembi'urã ha barista rembiporãrã, avena y-ry chocolate ryakuãva ha smoothies avei. Umi táva jopara guasu ha Escandinavia-pegua ta'ãnga ojehechauka pe marca Finlandia-gui ou-ha, ha upéicha avei omoirũ umi ojoguáva ohechakuaa haguã mba'eichaitépa ojoavy peteĩ-teĩ mba'epuru. Umi karameguakuéra ojejapo pyahurã kuatiakartõ yvyra rembiasakue-gui, oñemoĩ heta yvyra oñeñangarekovaguikue, ha ikatu ojeguerojevy oñemyatyrõ haguã. Oiporu avei umi karameguakuéra rendaguã kañamby yvyty ryepýgui ojejapóva. Ojeiporu ta'ãnga jehai flexográfica. Umi jekutu tuichakue ha'e peteĩ litro ha 250 mililitro.

Jeguerohory

A' Design Award Brónse Rehegua

Ave Natur Tembiporu Karamegua Jekutu ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Ave Natur Tembiporu Karamegua Jekutu ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Ave Natur Tembiporu Karamegua Jekutu ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Tuichakue ha Ñemyenyhẽ: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Ñe'ẽ Rape: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Ñeapopy Tecnología: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Diseño Jepy'apy: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Ñesẽheka: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiración: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Proyecto Ára Tuichakue: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Mba'apo Rape: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Aty Rembiguái: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Ta'ãnga Mba'eñemoneĩ: Misteli Creative Agency