Fiero Ta'ãnga · 2024
C'Est La Vie Boutique Marca Rechaukaha
by Fan Wang
- A' Design Award Fiero 2024 in Ta'ãnga
- CLIENT: C'est la vie Boutique
- Estimated Number of Design Views: 10,298
- Verification code 215F0BD6B5 · Verify this award
Colors
About C'Est La Vie Boutique Marca Rechaukaha
C'est La Vie Boutique ha'e peteĩ marca rechaukaha ojejapova'ekue peteĩ moda ñemuha peguarã Nanjing, China pe. Ko ñemuha omoĩ oñondive marca moda chino ha occidental-gua heta rehegua ha estilo, upévare ko logo oiporu peteĩ letra apoha oñembojehe'áva ohechaukávo ko'ã mbojehe'a. Nanjing sycamore yvyra, peteĩ mba½e iñimportanteva ko táva rape rehegua, ha½e pe grafiko ijuruja hague. Ko mba½e ojejapo avei peteĩ estatua ojerova rehegua, hova ohechaukáva peteĩ ta½ãnga ojehechaukáva ojevýva, ohechaukáva táva oñemoambuéva. Pe sistema visual oho hape apytéra oĩva guive ijespacio peve, ha oĩva guive omýiva peve.
About the A' Design Award Fiero
C'Est La Vie Boutique Marca Rechaukaha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ C'Est La Vie Boutique Marca Rechaukaha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. C'Est La Vie Boutique Marca Rechaukaha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Press Kit
- Unique Properties
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- The realization of the design consists of a variety of materials and techniques.
- Design Challenge
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- Research
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- Inspiration
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- Project Duration
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- Operation Flow
- The store opened in September 2022. Located in Nanjing, China.
