WANG Fan

As a professional who combines the roles of an independent designer and a teacher at an art university, her career has been a blend of rich cross-cultural educational experiences and profound professionalism. Her academic explorations and research practices in China and France have enabled her to blend Eastern aesthetics with Western design concepts, forming a unique professional perspective. In the field of visual communication design, she is dedicated not only to design practice but also to teaching and academic research. Her commercial design service focuses on creating works with cultural depth and commercial value, aiming to convey brand stories and cultural concepts through the power of visual art. Meanwhile, her teaching and research work focuses on digital humanities and critical thinking in the context of visual communication design. She guides her students to explore the intersection of digital technology and humanities and stimulates their innovative thinking and critical thinking skills in order to cultivate composite design talents who can adapt to the needs of the future society.