Kaorium Mba'e'oka Experiencia Hyakuã rehegua Toshiharu Kurisu - Scentmatic omba'apóva

Kaorium Mba'e'oka Experiencia Hyakuã rehegua Toshiharu Kurisu - Scentmatic omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Jehechaukaha Jejapo Ñeha'ã Categoría-pe.

PlátaJehechaukaha· 2025

Kaorium Mba'e'oka Experiencia Hyakuã rehegua

Toshiharu Kurisu - Scentmatic -gua

Mba'eporuhára: Scentmatic Inc.

A' Design Award Pláta Rembiporuarã Jehechaukaha Categoría-pe

34,773

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #166218 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Kaorium Mba'e'oka Experiencia Hyakuã rehegua Rehegua

Ko sistema ta'ãnga'i interactiva ome'ẽ peteĩ tape pyahu oñeha'ã ha oñembosarái hag̃ua hyakuã rupive, oñembojoaju hyakuã ha ñe'ẽ. Oipurúvo tecnología IA Kaorium, omombe'úva hyakuã mba'eichagua, umi puruhára ikatu ohesa'ỹijo mba'éichapa ohecha hyakuã ha oheka ñe'ẽ oñembojoajúva hemiandu ndive. Péicha ikatu ojuhu hyakuã oñondivéva totalmente hesẽ personal ndive.

Jeguerohory

A' Design Award Pláta Rehegua

Kaorium Mba'e'oka Experiencia Hyakuã rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Kaorium Mba'e'oka Experiencia Hyakuã rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Kaorium Mba'e'oka Experiencia Hyakuã rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Tuichakue ha Ñemyenyhẽ: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Ñe'ẽ Rape: Kaorium, AI, fragrance, signage, device
Ñeapopy Tecnología: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Diseño Jepy'apy: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Ñesẽheka: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiración: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Proyecto Ára Tuichakue: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Mba'apo Rape: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patente-kuéra: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Aty Rembiguái: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Ta'ãnga Mba'eñemoneĩ: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.