Pepsi Diner Milan 2024 Pop-Up Diner Ryepy by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Pop-Up Diner Ryepy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2025

Pepsi Diner Milan 2024 Pop-Up Diner Ryepy

by PepsiCo Design and Innovation

A' Design Award Brónse Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Pop-Up Diner Ryepy

Pepsi Diner Milan 2024 ha'e peteĩ pop-up diner ryepy ojejapova'ekue temporária marca renda ramo Milán-pe. Ko diseño ogueru New York diner rembiapo Europa-pe, ha'e voi diner rembiapo osẽva Estados Unidos okápe. Ko ryepy ojeporu pyahu Pepsi logo ha visual identidad sistema. Oñemoĩ avei referencia italiano pop cultura-gui, umi fútbol ha música, ha oñembosako'i programación italiano famoso-kuéra ndive umi mbo'ehára g̃uarã. Pe tembiapo rekave ha'e oñemoĩ jey europeo público-kuéra ndive, oipurúvo tetã local kultura marca rembiasakue ryepýpe.

The Recognition

About the A' Design Award Brónse

Pepsi Diner Milan 2024 Pop-Up Diner Ryepy ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pepsi Diner Milan 2024 Pop-Up Diner Ryepy ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pepsi Diner Milan 2024 Pop-Up Diner Ryepy ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release