Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado

by PepsiCo Design and Innovation

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado

Lay's Deep Ridged Spicy Flavor ha'e peteĩ jehechauka ojejapo vaekue mokõi tembi'u he'ẽ especial oñevende hag̃ua Chinape: Spicy Hot Strip ha Spicy Stinky Tofu. Ko jehechauka ojejapo ohupytývo umi mitã rusu oheka vaerã peteĩ tembi'u ñemyatyrõ pyahu. Umi ta'ãnga ipy'aguasúva ha ikatupyryva ohechauka porã pe he'ẽ hatã. Peteĩ juru jehechauka ovy'aitéva oĩ pe jehechauka mbytepe. Umi ta'ãnga tembi'u rehegua omyesakã porãve umi mokõi he'ẽ. Opaite upéva ombojoaju peteĩ identidad vy'apáva ha ojekuaaporãva ko edición limitada-pe.

The Recognition

About the A' Design Award Brónse

Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lays Deep Ridged Spicy Flavor Lto 2024 Mba'erã Ovende Hag̃ua Kandado ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release