Once Upon a Rabbit Mombykypyre Ojekuaveráva by Jesseter Wang and Hannah Sun

Once Upon a Rabbit Mombykypyre Ojekuaveráva by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award Brónse in Ta'ãngamiméva Jejapo Competition Category.

BrónseTa'ãngamiméva· 2026

Once Upon a Rabbit Mombykypyre Ojekuaveráva

by Jesseter Wang and Hannah Sun

A' Design Award Brónse Winner in Ta'ãngamiméva Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Once Upon a Rabbit Mombykypyre Ojekuaveráva

Once Upon a Rabbit ha'e peteĩ tembiapo ojejapóva ojekuaveráva rehegua, oñemombarete jevývo Lantern Festival reko rehegua ha ñande mitã reko ñande resa mandu'a rehegua. Ko tembiapo omopu'ã peteĩ ñe'ẽ hesakãva, hasy ha ipiroky, ojoajúvo peteĩ mba'e ijeguakáva ndive ha peteĩ jehai poguýpe reko, ojejapóvo ta'anga oñeñandúva iñemboharajekópe ha hetia'e reheve avei. Umi ta'anga ojeguerujeýva, ojoguáva tapiti ha Tangyuan, arroz apu'a rehegua, ojeporu ha'ete peteĩ tekove renda, ha upéicha jave jeku'e, ryry ha jehai omomba'eguasu pe pa'ũ ha jeguerujey, ojejapóvo peteĩ tembiapo ojejapóva ojoaju porãva, oñepyrũva mba'e akúpe, jekuaápe ha teko oñeñanduvévape.

The Recognition

About the A' Design Award Brónse

Once Upon a Rabbit Mombykypyre Ojekuaveráva ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Once Upon a Rabbit Mombykypyre Ojekuaveráva ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Once Upon a Rabbit Mombykypyre Ojekuaveráva ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging: 16x9 video file
Tags: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members: Jesseter Wang,
Hannah Sun
Image Credits: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]