Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka Akbank Service Design Team omba'apóva

Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka Akbank Service Design Team omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Pláta pegua Mba'aporã Jejapo Ñeha'ã Categoría-pe.

PlátaMba'aporã· 2026

Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka

Akbank Service Design Team -gua

Mba'eporuhára: Akbank T.a.Ş

A' Design Award Pláta Rembiporuarã Mba'aporã Categoría-pe

30,506

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181933 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka Rehegua

Ñe'ẽngue: Akbank Service Design Aty ombojoaju peteĩ plataforma-pe kliente digitalización ha mba'e opaichagua, phygital rembiapo reheve oñemboguata hag̃ua sucursal okápe. Ambue ndaha'éiva umi iñirũnguéraicha, oñeme'ẽ mba'e-atýra personalizada peteĩ tembiapo aja mante, upéva rupive ikatu oñembohekove digital-pe 7 mba'e peve. Kuatia ha tapicha rekove oñemboguemba oñemoneĩ rupive contrato digital-pe, oñembojeguéva iñepyrũrã innovación pe mba'e móvil jeporu reheve. Ojeporu peteĩ venta rekoha oñebasáva jopói rehe omohuã hag̃ua kliente rekoha ipypuku ha venta rembiapo katupyry.

Jeguerohory

A' Design Award Pláta Rehegua

Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Nextgen Sme Tembiapo Mba'e: Phygital Customer Onboarding Experience jehechauka ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Tuichakue ha Ñemyenyhẽ: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Ñe'ẽ Rape: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Ñeapopy Tecnología: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Diseño Jepy'apy: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Ñesẽheka: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Inspiración: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Proyecto Ára Tuichakue: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patente-kuéra: Copyrights belong to Akbank T.A.Ş, 2026.
Aty Rembiguái: Service Design and Process Development Team, Staff Channel Design Team
Ta'ãnga Mba'eñemoneĩ: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.