InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu Mateus Matos Montenegro omba'apóva

InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu Mateus Matos Montenegro omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2020

InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu

Mateus Matos Montenegro -gua

Mba'eporuhára: InterBrasil

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

60,987

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #86886 Peg̃ua

Ema'ẽ Portafóliope Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu Rehegua

Pe marca ñemoĩporãve ha ñembosako'i pyahu inspiración oúva umi moambue modernización ha ñembojoaju empresa kultura-pe. Pe korasõ diseño natekotevẽvéima oĩ marca okápe, oinspira peteĩ joaju mba'apohakuéra ndive ryepýpe, ha avei jehe'akuéra ndive. Peteĩ ñembojoaju mbojoajupyre mba'eporã, ñe'ẽme'ẽ ha servicio porãitéva apytépe. Jehecharã guive sa'ykuéra peve, diseño pyahu ombojoaju korasõ B-pe ha tesãi kurusu T-pe. Mokõive ñe'ẽ oñembojoaju mbytépe ojapo hag̃ua logo ojehecha peteĩcha ñe'ẽ añónte, peteĩ símbolo añónte, ombojoajúva R ha B korasõme.

Jeguerohory

A' Design Award Pláta Rehegua

InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. InterBrasil Logotype Redesign Marca Identidad Ñembosako'i Pyahu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Tuichakue ha Ñemyenyhẽ: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Ñe'ẽ Rape: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Ñeapopy Tecnología: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Diseño Jepy'apy: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Ñesẽheka: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiración: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Proyecto Ára Tuichakue: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Mba'apo Rape: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Aty Rembiguái: Mateus Matos Montenegro