Frutta Frutta Tenda by Masashi Yamanaka and Kaori Osawa

Frutta Frutta Tenda by Masashi Yamanaka and Kaori Osawa is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Tatarendy Jejapo Competition Category.

PlátaTatarendy· 2020

Frutta Frutta Tenda

by Masashi Yamanaka and Kaori Osawa

Client: Fumu

A' Design Award Pláta Winner in Tatarendy Category

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Verified Award Winner
Verify Award Status for #88712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Frutta Frutta Tenda

Frutta ha'e peteĩ tenda yvy rendápe oguerekóva yvyramáta forma. Oipurúva ikatu ombyaty umi tenda yvyra guive ha'éicha yva, omoheñóivo peteĩ temimoñe'ẽ ñepytyvõrã ha mandu'arã yvypóra ha tenda apytépe. Frutta ha'e peteĩ sistema modular, opermitíva umi tenda oñemboype unidad tenda principal guive ha oñemoĩ jey umi soporte opcional-pe, ome'ẽvo oipurúva pokatú oñangarekóvo mba'éichapa tenda ojehechauka peteĩ tendápe. Frutta he'ise ombohupive nde rekove ome'ẽvo infinito solución tenda rehegua ojejapo posible omoirũvo ore diseño peteĩ michĩmi ne ñeimo'ã ndive.

The Recognition

About the A' Design Award Pláta

Frutta Frutta Tenda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Frutta Frutta Tenda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Frutta Frutta Tenda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frutta offers a new approach to how individuals interact
with their home lighting by envisioning a floor lamp as a fruit tree.

Current home lighting units are often inflexible in their usage due to being singular units. Frutta introduces a modular system allowing users to customize and control the lighting of their surroundings. The experience of “picking” the lights off of Frutta as if they were fruits creates an intimate and natural relationship between human and lighting.
Dimensions & Packaging: Main component 160 x 160 x 1080
Lighting unit 110 x 110 x 110
Tags: Plant,Lighting,Battery,Floor lump,
Production Technology: Steel, Ceramic.
Design Challenge: Lighting is primarily an inorganic product that switches on and off. We introduced an emotional experience to lighting.
Inspiration: We want everyone to remember picking fruit, which they experienced in childhood. Frutta promises to enrich your life by offering limitless lighting solutions made possible by combining clever design with a bit of your imagination.
Project Duration: The project started in February 2020 in Tokyo
Operation Flow: Frutta provides three main functions.
1. Frutta allows multiple people within a space to directly control and customize their own lighting needs.
2. Lighting can be used to affect and reinforce our mood. In a situation where one may be trying to concentrate, energize, or relax, users can arrange the lighting to best fit their desired atmosphere. 3. Singular lighting units often present the issue with uneven lighting of a space. Frutta can spread itself out allowing for even and natural ambient lighting throughout a room or space.
Team Members: Kaori Osawa
Masashi Yamanaka