Mountain Stone Ta'anga Techaukaha Rehegua Reko by Weiquan Long

Mountain Stone Ta'anga Techaukaha Rehegua Reko by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2020

Mountain Stone Ta'anga Techaukaha Rehegua Reko

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #93969

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Stone Ta'anga Techaukaha Rehegua Reko

Ita Yvyty ha'e peteĩ ta'anga jehechauka reko ojehechaukáva pe ñande yvy ñangareko rehegua. Ko reko ojepuru peteĩ arandukápe oĩva 210 ojeko 14 ojeko 190 milímetro ha ojehai kuatia hovýre. Ko aranduka oñembopa po pópe, iape rasapy oĩ jehecha ha ojepuru gogua. Umi letra oĩva iape ári oñemboja Taihu ita rehe, peteĩ ita ijaeteva. Pe Taihu ita ra'anga ojehechakuaáva ýpe ojepuru peteĩ jehecharõ ramo pe joaju oĩva yvypóra ha ñande yvy pa'ũme. Ko jehai omboja pe ta'anga ha ñande yvy omongakuaa hag̃ua tekove kuéra rembikuaa ñande yvy ñangareko rehegua.

The Recognition

About the A' Design Award Pláta

Mountain Stone Ta'anga Techaukaha Rehegua Reko ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Mountain Stone Ta'anga Techaukaha Rehegua Reko ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mountain Stone Ta'anga Techaukaha Rehegua Reko ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the cover design, the book binding is made of hand-made bare spinal glue, and the cover font design adopts the morphological characteristics of "Taihu stone", which increases the aesthetic and artistic sense of the book. The design of the entire book binding design takes "Taihu Stone" as the creative point. From the heart of the person, the natural beauty of the mountain stone is used to describe the human's longing for beautiful nature. It directly reflects the mood and pursuit of the rock in the author's heart.
Dimensions & Packaging: The book size：210mmx14mmx190mm
Tags: Environmental Protection, Arts , Exhibition, Visual, Books
Production Technology: Green paper
Design Challenge: The challenge comes from how artists communicate environmental issues through art and arouse people's attention to environmental protection. Looking for such artists and art forms, the design can be used to show the intention of the exhibition.
Research: From the perspective of environmental protection + art, through the analysis of the development of human and nature, the problem of environmental degradation is elaborated. On the basis of constructing the theoretical framework of environmental protection + artistic integrity design, from the perspective of "Stone in His Heart", starting from the heart of man, he will describe the yearning of human beauty and nature with the natural beauty of mountains and stones, and take responsibility for protecting the environment. An inseparable whole is publicized and designed, and its purpose is to call on everyone to raise environmental awareness and understand the importance of environmental protection.
Inspiration: "The stone in his heart" is the embodiment of environmental protection and art. Through artistic creation, he conveys the relationship between people, between people and nature, and between nature and people.
Project Duration: January 2017 guangzhou, China
Operation Flow: "The Stone in His Heart" is the work of Sun Xiaofeng, an artist and independent curator. From the perspective of "The Stone in His Heart", the reflection of the mountain rocks in the water, in the traditional concept, is like a self-mirror, reflecting the relationship between man and nature, which also reflects the original intention of the design of the work. The "Stone in His Heart" works are spread online and offline to form a series of "Environmental Protection + Art" exhibitions. The exhibition is co-sponsored by New Southern Art, Guangdong Environmental Protection · Guangdong Fashion Brand Operations Group, and Young Miao Project Task Force. It is popular in Guangzhou, China The special factory E5 Art Museum was held, and media from all walks of life in Guangdong also participated in the event. More than 30 media such as the Guangdong Artists Association, Guangdong TV Station, Guangdong Provincial Department of Environmental Protection "Environment", "New Southern Art", "Yachang.com" magazine and so on Propagandize from the media to expand environmental protection propaganda, reflect on environmental degradation from the perspective of man and nature, and integrate the power of art and design to jointly promote environmental protection concepts and share environmentally friendly lifestyles. The exhibition was also appreciated by Hu Bin, deputy director of the Guangzhou Academy of Fine Arts, Wang Shaoqiang, director of the Guangdong Museum of Art, and critic Daojian Jian.
Team Members: Weiquan Long / Xueqiong Guo