Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu by Weiquan Long

Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2020

Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu

Ka'a ha mbujape he'ẽ ha'e peteĩ mba'e ramôgua aoregua oñemoĩ vaekue Jasypateĩ Vy'a guasúpe. Ko aorégui oguereko mokõi karameguã peteĩ ñeñongatúpe, oreko ka'a hũ ha Su reko mbujape mbyky he'ẽ. Umi ijape ñemboheko ipoteĩ ha isã'ỹva. Peteĩ ta'anga tinta rehegua ohechauka peteĩ ka'a yvyty, ha umi sã porã ohai mbujape rembe'y. Umi kytĩmby ha tinta reko omohesakã peteĩ teko iporãva. Pe ñeñongatu ojejapo kraft kuatiágui. Ko ñemboheko oñemoĩ ñeñangareko ka'a rehegua ñai'ũ mba'yrúpe, ohechaukáva mborayhu ipukúva tapichakuéra apytépe. Pe hembipota ha'e ohechauka ñomoirũ peteĩ mba'e ramôgua michĩmi rupive.

The Recognition

About the A' Design Award Pláta

Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tea and Pastry Primary Function: Mba'e ramôgua ñeñongatu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017