Macy’s Website Website Rembiapokue by Willy Lai and Dave Torres

Macy’s Website Website Rembiapokue by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Jehechaukaha Jejapo Competition Category.

PlátaJehechaukaha· 2020

Macy’s Website Website Rembiapokue

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Pláta Winner in Jehechaukaha Category

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Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Website Rembiapokue

Macy's Website ha'e peteĩ tenda oñevendéva online omoĩporãva mba'evende oñehecha ha ojehepyme'ẽ hag̃ua umi mba'e Macy's ohechaukáva. Ko website ojejapojey oñemhendúvo umi hepykuéra ñe'ẽ rehe, ha upéicha oñemoĩ peteĩ layout potĩ ha ipya'éva, oñemoingovéva umi mba'emosarambi ha tembiporu tecnología rehe. Umi tecnología web responsive omoĩporã oñeike hag̃ua laptop, tablet ha smartphone rupive. Peteĩ jehecha pypuku omohenda ko tembiapo, oĩháme umi porandu poru rehegua, ñemongeta, A/B jeha'ã ha usabilidad jeha'ã. Pe ijysajámava mbytepegua omopya'e pe ñehepyme'ẽ ha omoĩporãve umi poru jeike.

The Recognition

About the A' Design Award Pláta

Macy’s Website Website Rembiapokue ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Macy’s Website Website Rembiapokue ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Macy’s Website Website Rembiapokue ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.