Pop Up Magazine Téra Jesãiha by Rafael de Araujo

Pop Up Magazine Téra Jesãiha by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãngamiméva Jejapo Competition Category.

PlátaTa'ãngamiméva· 2020

Pop Up Magazine Téra Jesãiha

by Rafael de Araujo

Client: Pop Up Magazine

A' Design Award Pláta Winner in Ta'ãngamiméva Category

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Verified Award Winner

Verify Award Status for #97126

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Up Magazine Téra Jesãiha

Ko tembiapo ha'e peteĩ jeguata hesa'ỹijo hag̃ua mba'éichapa Ñesẽ rehegua (tema 2019 peg̃uarã) forma abstracta ha fluida reheve, ohechauka ñemoambue, mba'e pyahu ha consecuencia upégui. Opaite ta'ãnga ipotĩ ha vy'apavẽ ohecha hag̃ua, okontrasta realidad vai ndive oúva ñesẽ guive. Diseño oñemoambue memeite ha umi forma oñemomirĩva animación-pe ohechauka ñemoĩjeypy jave, osẽva situación rupi. Ñesẽ oguereko heta he'ise, interpretación ha punto de vista iñambue ñembosarái guive mba'e serio peve.

The Recognition

About the A' Design Award Pláta

Pop Up Magazine Téra Jesãiha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Pop Up Magazine Téra Jesãiha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pop Up Magazine Téra Jesãiha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions & Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Production Technology: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Challenge: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Research: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiration: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Project Duration: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operation Flow: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Team Members: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Image Credits: Rafael de Araujo, 2019.