HanKkeut Primary Function: Marka Rechaukaha by Jaehun Kim

HanKkeut Primary Function: Marka Rechaukaha by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2020

HanKkeut Primary Function: Marka Rechaukaha

by Jaehun Kim

Client: Visang

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #99386

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Colors

The Design

About HanKkeut Primary Function: Marka Rechaukaha

Ñe'ẽpehẽ'apesã HanKkeut ha'e peteĩ marka rechaukaha peteĩ mbo'ehao kuatiañe'ẽ aty peguarã, ojejapóva temimbo'ekuéra ha mbo'eharakuéra oñondivepa rembiapo rupive. Pe marka jehupytyrã ha'e peteĩ joaju paite ñemomarandúpe. Pe kuatia ape ta'anga oiporu peteĩ tai ojoajúva osẽva marka rechaukaha ta'angágui ohechauka hag̃ua jehupi ñeñandu. Ko tai ojoguáva oñemoĩ opa HanKkeut kuatiañe'ẽme ojejapo hag̃ua peteĩ techapyre hendaite. Sa'y hesakãva, ape ojehesa'ýiva ha holográfico jaha'anga oñemoĩ umi ape ári. Umi arýpe heta oñemombo'e oñemombytaha ojoavýva sa'y ape rupive.

The Recognition

About the A' Design Award Pláta

HanKkeut Primary Function: Marka Rechaukaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ HanKkeut Primary Function: Marka Rechaukaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. HanKkeut Primary Function: Marka Rechaukaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimensions & Packaging: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tags: Learning Method, Brand Identity, all in one, connect, ascension
Production Technology: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Design Challenge: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Research: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiration: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Project Duration: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Operation Flow: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Team Members: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Image Credits: Visang Creative Design Lab, 2019