Perception Cafe by Haejun Jung - Feelament

Perception Cafe by Haejun Jung - Feelament is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Platinum in Cikin Gida Competition Category.

PlatinumCikin Gida· 2020

Perception Cafe

by Haejun Jung - Feelament

Client: Perception

Kyautar A' Design Award ta Platinum Winner in Cikin Gida Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Perception Cafe

Wannan karamin kafe ɗin da ke jin dusar ƙanƙara wanda yake a kan kusurwar hanyar mararraba a cikin ƙauyen da ke cikin nutsuwa. Yankin shirye-shiryen da aka tsara ya ba da cikakkiyar masaniya game da aikin barista ga baƙi a ko'ina wannan wurin zama na mashaya ko kujerar tebur a cikin cafe. Abun rufin da ake kira "itacen inuwa" yana farawa daga bayan yankin shirye-shiryen, kuma yana rufe yankin abokin ciniki don sanya dukkanin yanayin wannan cafe ɗin. Yana ba da baƙon sakamako na sararin samaniya ga baƙi kuma ya zama matsakaici ga mutanen da suke son ɓacewa cikin tunani tare da dandano kofi.

The Recognition

About the Kyautar A' Design Award ta Platinum

Zanen Perception Cafe ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Perception Cafe yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Perception Cafe aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.