Qwerty Elemental Jakunkuna by Patrizia Donà

Qwerty Elemental Jakunkuna by Patrizia Donà is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Platinum in Kayan Ƙawata Competition Category.

PlatinumKayan Ƙawata· 2020

Qwerty Elemental Jakunkuna

by Patrizia Donà

Client: Donà

Kyautar A' Design Award ta Platinum Winner in Kayan Ƙawata Category

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Colors

The Design

About Qwerty Elemental Jakunkuna

Kamar dai juyin halittar marubuta na rubutu na nuna canji daga wani hadadden tsarin gani zuwa tsarin mai tsabta, nau'in lissafi mai sauki, Qwerty-element shine asalin karfi, daidaici, da kuma sauki. Abun karfe mai lalacewa wanda wasu masu sana'a ke dasu sune kebanta da kayan aikin yau da kullun, wanda hakan ke baiwa jaka wani fasalin zane. Mahimmancin pevuliarity na jaka sune maɓallin keɓaɓɓu na rubutu guda biyu waɗanda ke keɓance kai da ƙirar masu ƙira kanta.

The Recognition

About the Kyautar A' Design Award ta Platinum

Zanen Qwerty Elemental Jakunkuna ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Qwerty Elemental Jakunkuna yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Qwerty Elemental Jakunkuna aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimensions & Packaging: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Tags: Typewriter bags, Qwerty bag
Production Technology: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Design Challenge: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Research: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiration: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Project Duration: 2018-2020, Zagreb-Venezia-Vicenza
Operation Flow: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Team Members: Patrizia Donà
Image Credits: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019