Lord Qu Ainihin Aiki: Ganewar Gani daga Siyu Xu

Zane Lord Qu Ainihin Aiki: Ganewar Gani daga Siyu Xu mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2020

Lord Qu Ainihin Aiki: Ganewar Gani

daga Siyu Xu

Abokin Ciniki: MET Creative Brand

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

9,501

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #100477

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Lord Qu Ainihin Aiki: Ganewar Gani

Rubutun Littafi: Lord Qu ƴar ganewar gani ce da aka ƙirƙira don wata alamar abinci a Quzhou, China. Ganewar tana gabatar da al'adar abincin gargajiya na kasar Sin ta hanyar zamani domin masu sayayya matasa. Wani hali da aka gina bisa ga Confucius ya kafa alamar tsakiya, kuma dundun gashin halin yana kama da siffar burodi mai tururi. Zane-zanen wasan kwaikwayo na layi suna haɗa halin da tsoffin alamu kamar dragon mai tashi, Haikalin Confucius da gizagizai masu albarka. An yi amfani da alamar hancin alade a kan na'urorin tururi, kayan cin abinci, fitilu da bayan kujeru a cikin sararin gidan cin abinci.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Lord Qu Ainihin Aiki: Ganewar Gani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Lord Qu Ainihin Aiki: Ganewar Gani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Lord Qu Ainihin Aiki: Ganewar Gani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Girma da Fakitin: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Kalmomin Alama: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Fasahar Samarwa: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Ƙalubalen Zane: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Bincike: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Wahayi: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Tsawon Lokacin Aikin: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Tsarin Aiki: The designers create a story for IP, personify the ingredients in the main products.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Siyu Xu, 2018.
Mambobin Ƙungiya: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Godiyar Hotuna: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.