Wolffstrunk Aikin Farko: Alamar Kamfani by Karen Cuthbert

Wolffstrunk Aikin Farko: Alamar Kamfani by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.

AzurfaZane-zane· 2021

Wolffstrunk Aikin Farko: Alamar Kamfani

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category

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Colors

The Design

About Wolffstrunk Aikin Farko: Alamar Kamfani

Wolffstrunk alama ce ta kamfani da aka ƙirƙira don wani nau'in giyar 'ya'yan itace da abin sha mai ɗanɗanon 'ya'yan itace da ake samarwa a wata masana'antar giyar ta sirri. Rage zane da daidaito ne suka bayyana ainihin hoton alamar. Wani sauƙaƙƙen siffar kyarkeci na aiki a matsayin alamar zane na tsarin ƙirar kamfanin, sannan an ƙara siffar digo mai salo ga wannan siffar. Wani kai mai motsi yana ba alamar halayya mai ban dariya kuma yana ba da damar tsara shimfidu masu ƙarfi. Tsarin ya haɗa da haɗaɗɗiyar alama, takardun kasuwanci, alamun kwalabe, fastoci, katunan gaisuwa, littafin alama, da wani gajeren rayarwar gidan yanar sadarwa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Wolffstrunk Aikin Farko: Alamar Kamfani ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Wolffstrunk Aikin Farko: Alamar Kamfani ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Wolffstrunk Aikin Farko: Alamar Kamfani ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020