Woonwaard Asalin Kamfani by Ruud Winder - Rebrandt

Woonwaard Asalin Kamfani by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Zane-zane Competition Category.

ZinariyaZane-zane· 2021

Woonwaard Asalin Kamfani

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Kyautar A' Design Award ta Zinariya Winner in Zane-zane Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Asalin Kamfani

Woonwaard wani asalin kamfani ne da aka ƙirƙira wa ɗaya daga cikin manyan ƙungiyoyin samar da gidaje a ƙasar Netherlands. Asalin yana da zamani amma kuma mai mutunci, kuma yana isar da nutsuwa da kwanciyar hankali. Zanen yana wakiltar bambancin masu haya da kyawawan fannonin hayar gida. Kowace aikace-aikace ana ba ta keɓaɓɓun da'irori, waɗanda aka ɗauko daga ainihin zane mai da'irori sama da 250 cikin haɗe-haɗe da launuka daban-daban. Kafofin bugawa suna amfani da takarda mai takardar shaidar FSC tare da launukan Pantone shida da baƙi. Aikace-aikacen dijital suna rage amfani da takarda.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Woonwaard Asalin Kamfani ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Woonwaard Asalin Kamfani ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Woonwaard Asalin Kamfani yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®