Eco Expo Korea Fanshigo by Juwon Kim and Nakyeong Shin

Eco Expo Korea Fanshigo by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Eco Expo Korea Fanshigo

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Colors

The Design

About Eco Expo Korea Fanshigo

Eco Expo Korea wani fanshigo ne da ƙirar mu'amala ta yanar gizo game da bushewar ƙasa saboda rashin abinci. An samar da fanshigon a girman A0, wanda ya kai milimita 1189 zuwa 841. Yadudduka na pixel da yawa suna bayyana suna kuma ɓacewa a kan hotunan tsirrai, suna lalata su ko kuma su mayar da su sabbin siffofi. Kowace layin tana rufe wadda ta gabace ta ta hanyar canza ma'aunin girmanta. Wannan tasirin yana nuni ga kuskuren 404 kuma yana nuna gibin da ke tsakanin tsiron asali da sabon ra'ayin da aka zaɓa ta wucin gadi. Manufar wannan ƙirar ita ce ta wayar da kan jama'a game da nau'ikan tsirrai da ke fuskantar barazanar ɓacewa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Eco Expo Korea Fanshigo ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Eco Expo Korea Fanshigo ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Eco Expo Korea Fanshigo yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin