Hmp Ainihin Aiki: Fuskar Ganewa by Fanny De Bray

Hmp Ainihin Aiki: Fuskar Ganewa by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2021

Hmp Ainihin Aiki: Fuskar Ganewa

by Fanny De Bray

Client: Made for you

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Hmp Ainihin Aiki: Fuskar Ganewa

Rubutun Littafi: HMP wata fuskar ganewa ce da aka ƙirƙira don wani ƙungiyar injiniyan injina. Alamar tana nuna ƙarfin kamfanin kuma tana sauƙaƙa sadarwarsa. An tsara haruffan ne ta hanyar da ƙungiyar take buga su a kan sassan aikinsu. Zane-zane na fasaha da tsare-tsaren fasaha da ke bayan gida suna nuna cikakken tallafin da HMP ke bayarwa a duniya. Kowane fanni na ƙwarewa an nuna shi da wata alama (pictogram) da wani launi na musamman, waɗanda aka zaɓa tare da abokin ciniki don bayyana ayyuka daban-daban. An daidaita fuskar ganewar don amfani a kafofin dijital da na bugawa, ciki har da katunan kasuwanci, takardun wasiƙa masu taken kamfani, da fayiloli.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Hmp Ainihin Aiki: Fuskar Ganewa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Hmp Ainihin Aiki: Fuskar Ganewa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Hmp Ainihin Aiki: Fuskar Ganewa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez