Jiangmen Culture and Tourism Logo da Alamar Kamfani by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

Jiangmen Culture and Tourism Logo da Alamar Kamfani

by EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

Verify Award Status for #109973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangmen Culture and Tourism Logo da Alamar Kamfani

Jiangmen Culture and Tourism logo ne kuma alamar kamfani da aka kirkira domin sashen al'adu da yawon shakatawa na Jiangmen, wani birni a lardin Guangdong da ke kudancin kasar Sin. An samo asalin wannan logo daga tsohuwar rubutun kasar Sin mai suna Men, wanda ke nufin kofa, da kuma tsarin ginin kofar tarihi (memorial archway). An hada abubuwa da aka zana daga siffar birnin, gine-gine, gadon al'adu, shimfidar wuri da tsire-tsire na Jiangmen a cikin siffar kofar. Launin zinare mai duhu (matte gold) yana nuna birni mai wadata amma mai tawali'u. An samar da jagorar alamar kamfani domin tabbatar da amfani da ita cikin daidaito.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Jiangmen Culture and Tourism Logo da Alamar Kamfani ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Jiangmen Culture and Tourism Logo da Alamar Kamfani ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Jiangmen Culture and Tourism Logo da Alamar Kamfani yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Team Members: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Image Credits: Ellain Li, Grace Xu， Di Tang