Dragon Alley Ƙirƙirar Alamar Kasuwanci daga Tian Liu and Jiayi Chen

Zane Dragon Alley Ƙirƙirar Alamar Kasuwanci daga Tian Liu and Jiayi Chen mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2021

Dragon Alley Ƙirƙirar Alamar Kasuwanci

daga Tian Liu and Jiayi Chen

Abokin Ciniki: Evil Design Studio

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #111593

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Dragon Alley Ƙirƙirar Alamar Kasuwanci

Dragon Alley wani ƙirƙirar alamar kasuwanci ce da aka ƙera domin gidan cin abinci na hot pot da kuma ɗakin shan shayi da ke haɗe da shi. An gina wannan alamar ne bisa tunanin dualism (bangarori biyu masu adawa) da aka samo daga tatsuniyoyin ƙasar Sin. Alamar gidan cin abincin tana nuna 'yanci ta hanyar amfani da salon walƙiyar tsawa, bango mai launin baƙi kamar tawada, da rubutu mai ƙarfi da ƙarfin hali. Alamar ɗakin shan shayi kuwa tana nuna natsuwa ta hanyar amfani da salon hasken da ke fitowa daga cikin gizagizai, launin takarda na dabi'a, da siffofi masu tausasawa. Ƙananan ɗigon zinari suna haɗa alamomin biyu tare. Amfaninsu ya haɗa da katunan kasuwanci, menu, fastoci, kunshi da kayan aikin cin abinci.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Dragon Alley Ƙirƙirar Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Dragon Alley Ƙirƙirar Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Dragon Alley Ƙirƙirar Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Girma da Fakitin: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Kalmomin Alama: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Fasahar Samarwa: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Ƙalubalen Zane: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Bincike: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Wahayi: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Tsawon Lokacin Aikin: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Tsarin Aiki: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Mambobin Ƙungiya: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Godiyar Hotuna: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.