Da Ya Li Zanen Cikin Gidan Abinci daga Wei Wu

Zane Da Ya Li Zanen Cikin Gidan Abinci daga Wei Wu mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Cikin Gida.

ZinariyaCikin Gida· 2021

Da Ya Li Zanen Cikin Gidan Abinci

daga Wei Wu

Abokin Ciniki: Beijing Da Ya Li Catering Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Cikin Gida

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #111709

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Da Ya Li Zanen Cikin Gidan Abinci

Da Ya Li shi ne zanen cikin wani gidan abincin gasasshen agwagwa a Chengdu, kasar Sin. Babban abin jan hankali shi ne wani jan gidan bisa itace da aka yi da kara na rattan. An goge kuma an fesa fenti kan kusan guda 50,000 na rattan a wani taron bita, sannan aka kafa su daya bayan daya a kan wani tushe mai siffa. Tsarin saƙar yana tashi daga ƙofar matakala kuma ya miƙe zuwa wuraren zama. Launin ja yana tunawa da gine-ginen sarauta na kasar Sin da kuma ɗanɗanon yaji na abincin Sichuan. Bangon tsofaffin tubali masu launin baƙin hayaƙi da fale-falen ƙasa suna daidaita jan mai ɗumi. Wani shingen ƙarfe yana raba sararin don bukatun kasuwanci.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Da Ya Li Zanen Cikin Gidan Abinci ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Da Ya Li Zanen Cikin Gidan Abinci ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Da Ya Li Zanen Cikin Gidan Abinci yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Girma da Fakitin: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Kalmomin Alama: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Fasahar Samarwa: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Ƙalubalen Zane: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Bincike: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Wahayi: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Tsawon Lokacin Aikin: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Tsarin Aiki: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Mambobin Ƙungiya: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Godiyar Hotuna: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy