The Cairo Citadel Ainihin Aiki: Asalin Kamfani daga Rana Galal

Zane The Cairo Citadel Ainihin Aiki: Asalin Kamfani daga Rana Galal mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Zane-zane.

Baƙin ƘarfeZane-zane· 2021

The Cairo Citadel Ainihin Aiki: Asalin Kamfani

daga Rana Galal

Abokin Ciniki: Rana Galal

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Zane-zane

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Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

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Ƙirar

Game da The Cairo Citadel Ainihin Aiki: Asalin Kamfani

Rubutun Littafi: Cairo Citadel wata asalin kamfani ce da aka ƙirƙira don wani wurin tarihi da ke Masar. An gina asalin a kan jigon bambanci, wanda aka nuna a cikin taken City of Contrast. Baki da fari su ne manyan launuka, sannan wani launi na biyu yana nuni ga wani lamarin tarihi da ya faru a cikin citadel ɗin. An tsara alamar kamfani mai harsuna biyu a cikin salon toshe wanda za a iya rabawa zuwa murabba'ai huɗu guda biyu da ke fuskantar juna, wanda ke nuna sauyin al'adu. An zaɓi Helvetica Neue a matsayin babban nau'in rubutu saboda sauƙin siffofinsa na geometric. Daga baya, an ƙirƙiri tsarin alamun hanya (signage system) tare da wannan tunani guda.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen The Cairo Citadel Ainihin Aiki: Asalin Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen The Cairo Citadel Ainihin Aiki: Asalin Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen The Cairo Citadel Ainihin Aiki: Asalin Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Girma da Fakitin: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Kalmomin Alama: Logo, Branding, Signage system, Typography, Visual Identity
Fasahar Samarwa: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Ƙalubalen Zane: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Bincike: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Wahayi: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Tsawon Lokacin Aikin: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Tsarin Aiki: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Haƙƙoƙin Ƙirƙira: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Mambobin Ƙungiya: none.