RYC Brand Identity Ainihin Ganewar Alama by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2021

RYC Brand Identity Ainihin Ganewar Alama

by Fengnan Lin

Client: Ryc

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

9,480

Verified Award Winner

Verify Award Status for #114458

Gano Yanzu Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Ainihin Ganewar Alama

Rubutun Littafi: RYC Brand Identity wani ainihin gani na kamfani ne wanda aka kirkira don wani kamfanin e-commerce da ke a Guangzhou, China. An kirkiro alamar (logo) daga alamomin rubutu guda uku: alamar motsin rai (!) don nuna gwaninta, waƙafi (,) don nuna jajircewa, da kuma cikakkiyar tsaya (.) don nuna cikakke da kuma sabon farawa. An haɗa harafin R tare da siffar keken sayayya (shopping cart) da alamomin rubutun don nuna sana'ar kamfanin. An yi amfani da alamomin rubutu a matsayin harshe na gama-gari a tsakanin kasashe. An yi amfani da wannan ainihin ganewa a kan katunan kasuwanci, alamomin ma'aikata, littattafan rubutu, kunshin kyauta da jakunkunan zane, ta hanyar amfani da foil na azurfa da bugu na allo (screen printing).

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen RYC Brand Identity Ainihin Ganewar Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen RYC Brand Identity Ainihin Ganewar Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen RYC Brand Identity Ainihin Ganewar Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.