Krafton Primary Function: Ƙirar Ƙwarewar Alama by Plus X is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Azurfa in Zane-zane Competition Category.
AzurfaZane-zane· 2021
Krafton Primary Function: Ƙirar Ƙwarewar Alama
by Plus X
Client: Krafton
Kyautar A' Design Award ta Azurfa Winner in Zane-zane Category
Verified Award Winner
Verify Award Status for #115949The Design
About Krafton Primary Function: Ƙirar Ƙwarewar Alama
Krafton ƙira ce ta ƙwarewar alama da aka ƙirƙira don ƙungiyar ɗakunan haɓaka wasanni. Tsarin ƙirar tambari yana bayyana na musamman na kowace alamar ƙawance da kuma daidaituwar ƙungiyar gaba ɗaya. An ɗauko wahayin ƙirar ne daga garkuwar ƙungiyar sana'a ta zamanin tsakiya, kuma an yi amfani da tsari mai siffar garkuwa a matsayin tushen siffa. Ana amfani da wannan siffa ta garkuwa iri ɗaya ga dukan alamun ƙawance, kuma ana bambanta su ta hanyar launuka na musamman da aka keɓe. Ana amfani da tambura, launuka, nau'ikan rubutu da manyan hotuna a wuraren tuntuɓar juna kamar katunan kasuwanci, fom, alamomi da tallace-tallace.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Krafton Primary Function: Ƙirar Ƙwarewar Alama ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Krafton Primary Function: Ƙirar Ƙwarewar Alama ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Krafton Primary Function: Ƙirar Ƙwarewar Alama ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Dimensions & Packaging
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Tags
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Production Technology
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Design Challenge
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Research
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Inspiration
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Project Duration
- The project proceeded for 9 months in Seoul, South Korea.
- Operation Flow
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Patents
- Copyrights belong to Plus X Co.
- Team Members
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Image Credits
- Plus X
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