Tsallaka zuwa abun ciki
Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi daga PepsiCo Design and Innovation

Zane Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi daga PepsiCo Design and Innovation mai nasara ne mai daraja sosai na 2021 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Taron Biki.


ZinariyaTaron Biki· 2021

Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi

daga PepsiCo Design and Innovation

Abokin Ciniki: PepsiCo Design & Innovation

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Taron Biki

97,762

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #118889

Launuka

Ƙirar

Game da Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi

Lays Signature wata kwarewar alamar kasuwanci ce ta wucin gadi da aka ƙirƙira game da guntun dankalin turawa. Ana gudanar da kwarewar a wurare na ɗan lokaci a cikin manyan shagunan sayarwa na musamman, inda mashaya guntun dankali mai hada dandano ke aiki a matsayin ƙaramin dandali. Baƙi na kallon wasan kwaikwayo kai tsaye inda ake sarrafa dandano na musamman da hannu a gabansu. Tsarin nan mai kama da wasan kwaikwayo da kuma tada hankula da yawa yana sake tunanin yadda ake hidimar guntun dankali, ɗanɗana su da kuma raba su. Manufar ita ce isa ga matasa abokan ciniki waɗanda ke daraja ainihin kwarewa da rabawa a shafukan sada zumunta. An gabatar da kashi na farko a babban shagon Lane Crawford.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Lays Signature Kwarewar Alamar Kasuwanci ta Wucin Gadi yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman
Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Wahayi
Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Mambobin Ƙungiya
PepsiCo Design & Innovation

Tallafi

Bincika Bayan Designers.org

Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.

Zane-Zane Masu Kyau Sun Cancanci Babban Yabo

A' Design Award lambar yabo ce ta duniya, wadda alkalai ke tantancewa don zane-zane masu kyau. Ku shiga A' Design Award don samun damar samun yabo na cancantar, suna, daraja da tallata ayyukanku. Ku gabatar da aikinku don A' Design Award ku yi fafatawa don samun kyautar A' Design Prize mai daraja.

Gabatarwa