Game Fuel Kunshin Abin Sha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.
ZinariyaKunshin Kaya· 2021
Game Fuel Kunshin Abin Sha
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category
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- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel Kunshin Abin Sha
Game Fuel wani kunshin abin sha mai ba da kuzari ne na musamman da aka kirkira wa alamar kasuwanci ta Adrenaline Rush a kasar Rasha. Zanen yana murnar al'adun wasannin bidiyo da na e-sports. An mayar da fitacciyar tambarin A da ke jikin gwangwanin zuwa wata kofa mai launuka daban-daban da ke gayyatar mai amfani zuwa sabon yanayin wasa tare da samar da jin nutsewa a hankali. Zanen ya wuce kunshin har zuwa fadadar gogewar alamar kasuwanci. Manufar da aka bayyana ita ce a kawar da al'ummar 'yan wasa daga ra'ayoyin kintata da kuma ba 'yan wasa kuzari da kwarin gwiwa don gwanintar aiki mai karfi.
The Recognition
About the Kyautar A' Design Award ta Zinariya
Zanen Game Fuel Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Game Fuel Kunshin Abin Sha ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Game Fuel Kunshin Abin Sha yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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